notes on craft, identity, and the small decisions that accumulate into a studio.https://altorstudio.com/en-INhello@altorstudio.com (aashu rajbhar)hello@altorstudio.com (aashu rajbhar)altorstudio MMXXVIhttps://altorstudio.com/blog/ai-in-marketing/https://altorstudio.com/blog/ai-in-marketing/search is no longer a keyword race. it's a question of whether machine learning can read your site, trust it, and cite it back.Thu, 16 Apr 2026 00:00:00 GMTseoaiweb developmentmarketingaashu rajbharhttps://altorstudio.com/blog/on-raising-things-higher/https://altorstudio.com/blog/on-raising-things-higher/a short note on why the studio is called altor, and what the word is asking of us.Sun, 05 Apr 2026 00:00:00 GMTstudiocraftaashu rajbharhttps://altorstudio.com/blog/the-monolith-and-the-brand/https://altorstudio.com/blog/the-monolith-and-the-brand/a brand identity is not a logo. it is a rule set you refuse to break, even when it would be easier.Sat, 28 Mar 2026 00:00:00 GMTidentityprocessaashu rajbharhttps://altorstudio.com/blog/websites-that-breathe/https://altorstudio.com/blog/websites-that-breathe/we build in astro because the fastest site is the one that doesn't ask the browser to do anything it doesn't need to.Sat, 14 Mar 2026 00:00:00 GMTengineeringastrocraftaashu rajbhar